WordPress uses AMP (Accelerated Mobile Pages), a technology that gives consumers a quicker and more efficient mobile surfing experience. It is an open-source project with the goal of enhancing the performance and speed of mobile web pages. Websites may load significantly more quickly using AMP WordPress, enhancing user experience and perhaps boosting engagement and conversions. The way AMP functions is by reducing the usage of specific HTML, CSS, and JavaScript components and giving priority to information that loads quickly such as text and graphics.

Benefits of using AMP in WordPress

Quicker page loads: AMP vastly accelerates page loads, enhancing user experience and lowering bounce rates. Mobile users who might have meager data plans or sluggish internet connections should pay particular attention to this.

Improved mobile browsing experience due to AMP: Users will discover it simpler to access and interact with your content according to AMP’s simplified and optimized mobile browsing experience. This may improve user interaction, conversion rates, and general website satisfaction.

Improved SEO: According to Google, AMP is a search ranking, which suggests that sites using AMP WordPress may perform better in search engine results. Additionally, AMP enhances your website’s crawl ability, making it simpler for search engines to index your information.You can check the best SEO plugin in WordPress.

Increasing mobile traffic: As more people access the internet via mobile devices, it is crucial to have a quick and easy-to-use mobile site. You may increase your site’s overall reach and take in more mobile visitors by utilizing AMP.

Simple setup and integration: There are a lot of WordPress plugins for AMP that make it simple to deploy AMP on your site. You can concentrate on producing high-quality content for your readers while these plugins take care of the technical aspects of AMP.

Setting up AMP in WordPress

Setting Up AMP in WordPress: A Step-by-Step Guide

Accelerated Mobile Pages, also known as AMP, is a popular technology that enables websites to load quickly on mobile devices. It has become increasingly important for website owners to optimize their pages for mobile devices, as more and more people are using their smartphones to browse the web. In this blog post, we will show you how to set up AMP WordPress and improve the speed and user experience of your website on mobile devices.

Step 1: Install the AMP Plugin

The first step to setting up AMP in WordPress is to install the AMP plugin. This can be done through the WordPress plugin repository. Simply log in to your WordPress dashboard, go to “Plugins”, and then “Add New”. Search for “AMP” and install the first plugin that comes up, called “AMP”.

Step 2: Configure the AMP Plugin

Once the AMP plugin is installed, go to “AMP” in your WordPress dashboard to configure the settings. You can choose the design of your AMP pages, add custom logos, and configure the analytics tracking.

Step 3: Validate Your AMP Pages

It’s important to validate your AMP pages to make sure that they are set up correctly. To do this, go to the “Validator” section of the AMP plugin and enter the URL of one of your pages. The validator will check your page and let you know if there are any issues that need to be fixed.

Step 4: Test Your AMP Pages

Finally, it’s time to test your AMP pages to make sure that they are working properly. You can do this by visiting one of your pages on your mobile device and checking to see if it loads quickly. You can also use Google’s Mobile-Friendly Test tool to see how well your page performs on mobile devices.

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Customizing AMP pages with CSS

To guarantee quick loading and effective performance, AMP sites have limited CSS capabilities. However, you may still alter AMP pages by employing the subsequent technique:

Using the '<style amp-custom>' element, you may embed CSS directly into an HTML page.

Use media queries: You may use media queries within the ‘<style amp-custom>‘ tag to change the layout to fit different screen sizes

Utilize AMP components: AMP offers a collection of elements with pre-established styling that may be altered using CSS.

Don’t use the following CSS properties: Some CSS attributes, like! In AMP pages, ‘important’, ‘float’, and ‘position: fixed’ are not permitted.

Note: To guarantee quick loading and effective performance, it’s crucial to limit the CSS within AMP sites to a minimum.

Limitations and restrictions in AMP design

For quick loading times and high performance, AMP (Accelerated Mobile Pages) has various design limits and restrictions. These consist of:

1. Limited CSS: AMP websites are only able to use a certain set of CSS attributes, including! important, float, and position: fixed.

2. Restrictions on JavaScript: Any custom scripting must be done using AMP components and JavaScript is not permitted in AMP sites.

3. Size restrictions: To achieve quick loading times, the CSS and HTML files must be under 50KB in size.

4. Font restrictions: Only system fonts are permitted in AMP sites; web fonts are not supported.

5. Layout limitations: AMP does not support dynamic or intricate layouts; instead, the layout must be designed using AMP components.

6. Interactive elements: Pop-ups, forms, and carousels are a few interactive features that cannot be used in AMP sites and must be developed using AMP components.

Analytics and Tracking for AMP pages in WordPress

Adding analytics and tracking to AMP pages in WordPress may be done in a few different ways:

1. Use an AMP plugin: WordPress plugins that combine AMP with several analytics systems like Google Analytics, Piwik, and others are readily accessible.

2. Manually add the tracking code: You may manually add the tracking code right to the HTML of the AMP page. To do this, use the component to add the tracking code to the AMP page’s header section.

3. Make use of Google Tag Manager: To add tracking to WordPress AMP pages, make use of Google Tag Manager. This entails utilizing the component to add the Google Tag Manager code to the AMP page’s header area.

Note: It’s important to follow the AMP guidelines and best practices when adding analytics and tracking to AMP pages to ensure fast loading times and good performance.

Setting up Google Analytics for AMP

To set up Google Analytics for AMP pages, follow these steps:

  1. Create a Google Analytics account if you don’t already have one.
  2. Get the tracking code for your account by logging into Google Analytics, selecting the property you want to track, and clicking on the “Tracking Info” section.
  3. Add the tracking code to your AMP page using the <amp-analytics> component. This component should be placed in the header section of your AMP page and should include the tracking code as well as any configuration options you want to set.

Here’s an example of what the <amp-analytics> component might look like this:

<amp-analytics type="googleanalytics">
  <script type="application/json">
      "vars": {
        "account": "UA-YOUR-GA-TRACKING-ID"
      "triggers": {
        "trackPageview": {
          "on": "visible",
          "request": "pageview"

Note: Replace “UA-YOUR-GA-TRACKING-ID” with your Google Analytics tracking ID.

  1. Test your tracking by visiting your AMP page and checking the Google Analytics real-time report to make sure data is being collected.

That’s it! You should now have Google Analytics tracking set up for your AMP pages.

Best practices for tracking AMP performance

Here are some best practices for tracking AMP performance:

1. Use Google Analytics: Google Analytics is the most widely used tool for tracking AMP performance, and provides a wealth of data on pageviews, bounce rates, and other metrics.

2. Monitor page load time: Page load time is one of the most important factors in determining the success of an AMP page, so be sure to monitor it closely.

3. Track user engagement: Track user engagement metrics like click-through rates, scroll depth, and time on the page to see how users are interacting with your AMP pages.

4. Track conversions: If your AMP pages include calls to action, track conversion rates to see how well they’re performing.

5. Use custom dimensions: In Google Analytics, set up custom dimensions to monitor particular data points that are crucial to your company, such as the type of content, the traffic source, or the device used to view the page.

6. Use segmentation: In Google Analytics, divide your data into different categories to analyze how various user demographics are interacting with your AMP sites.

7. Consistently analyze your data: Analyze your analytics data consistently to spot patterns and enhance performance by making modifications to your AMP pages.

By following these best practices, you can track the performance of your AMP pages and make data-driven decisions to improve their success.

Troubleshooting AMP in WordPress

Here are some typical problems with AMP in WordPress and how to fix them:

1. AMP validation problems: The AMP Validator tool can help you identify the faults that are preventing your AMP page from validating. The use of prohibited HTML elements or styles, the use of non-AMP components, or the use of scripts that violate AMP guidelines are examples of common validation mistakes.

2. Pages that don’t show up in search results: If your AMP pages don’t show up in search results, it can be because of AMP plugin problems or validation failures. Verify the validity of your AMP pages with the AMP Validator tool.

3. Pages not loading correctly: If your AMP pages are not loading correctly, check the console for JavaScript errors and make sure your AMP components are properly implemented.

4. Slow page load times: If your AMP pages are loading slowly, check the page size and make sure it’s under the 50 KB limit. Also, make sure images are optimized and resources are being served from a fast and reliable source.

5. Styles not appearing correctly: If styles are not appearing correctly on your AMP pages, make sure you’re using valid AMP-compliant CSS and that the styles are properly implemented in the header section of your AMP page.

6. Analytics not working: If your analytics are not working, make sure the tracking code is properly implemented in the header section of your AMP page and that the code is correct.

If you’re experiencing issues with AMP in WordPress, these steps should help you troubleshoot and resolve the problem. If you’re still having trouble, it’s a good idea to seek help from the community or a professional developer.

Final thoughts on the future of AMP in WordPress

As AMP remains a popular option for enhancing the efficiency and user experience of mobile web pages, the future of AMP in WordPress is bright. AMP is a crucial tool for companies and website owners as mobile usage keeps growing and the significance of having quick, optimized sites only grows.

Future AMP technology developments should include more customization support, more sophisticated analytics and tracking capabilities, and greater integration with other platforms and technologies. Additionally, there will probably be a greater emphasis on enhancing the user experience of AMP sites, with improved support for interactive components and more adaptable and dynamic layouts.

Recommendations for further reading and resources.

Overall, AMP in WordPress has a promising future and is expected to grow in importance as a tool for companies and website owners trying to enhance the functionality and user experience of their mobile websites.

In summary, the technology known as Accelerated Mobile Sites (AMP) is created to enhance the functionality and user experience of mobile web pages. AMP helps to ensure that sites load fast and fluidly on mobile devices by employing a set of tight requirements and optimized components.

WordPress is one of several well-known platforms and technologies that support AMP, and there are a variety of plugins that make it simple to integrate AMP on a WordPress website.

When utilizing AMP, there are a few limits and limitations to keep in mind, such as limitations on the usage of specific CSS styles, a lack of support for modifications, and difficulties with tracking and analytics.

Despite these drawbacks, AMP in WordPress has a promising future and is expected to continue to play a significant part in the creation of quick and efficient mobile web pages. Businesses and website owners may keep enhancing the speed and user experience of their mobile pages by keeping up with the most recent AMP improvements and adhering to best practices.